The best approach to product variations is to create a single page for all variations of your product. If you’re creating unique product pages for each product variation, but using the same titles and description, you’re manually generating duplicate content. This will prevent those dynamic pages from being crawled and indexed in the future. Locate the parameters you don’t want indexed and change the setting from “Let Google bot decide” to “No URLs”. From here, you can see virtually all the parameters of your Adobe Commerce store. Next, click on “Configure URL Parameters”. To prevent this, go to your Google Webmaster Tools and navigate to Crawl > URL Parameters. While this is an acceptable approach, you don’t want search engines to index these dynamic pages and inadvertently see key pages as duplicate. Variations that appear as duplicate contentįor product filtering duplicates and product sorting duplicates, dynamic pages may be created when you filter products or sort based on a specific attribute.Some of the most common causes of duplicate content include:
This can hurt your product visibility if you want product pages to rank across different categories, or variations of the same product. The main issue with duplicate content is that search engines like Google won’t typically display duplicate entries or pages it views may be duplicated. Eliminating Duplicate Content in Adobe Commerce That makes it extremely important for eCommerce brands to ensure their marketing strategy includes SEO with Adobe Commerce.įollow these tips to improve your SEO with Adobe Commerce and eliminate some of the most common SEO issues impacting Adobe Commerce stores. It’s also worth noting that organic search and SEO has a 14.6% conversion rate compared to an average of 1.7% for traditional outbound methods. Over one-third of all web traffic to online stores comes from search engines. While around 24% of Business2Consumer marketers say paid search has the biggest impact on revenue, with 26% of traffic coming from Google Adwords/Shopping. Of those who don’t immediately make a purchase, 35% of Google product search turn into a transaction within 5 days. When they can’t find it on Amazon, the second stop for most customers is online search.
Why SEO with Adobe Commerce is ImportantĪccording to data shared by Inviqa and Sleeknote, 59% of consumers age 16 to 36 go straight to Amazon before shopping anywhere else online.Īmazon may have a ton of market share, but they don’t always have what customers are looking for. In this article, we’ll look at the out-of-the-box Adobe Commerce SEO settings you can (and should) customize in order to maximize your organic search visibility. SEO with Adobe Commerce ensures that more of those customers find your store before the competitors selling similar products. Unfortunately, there are a lot of other online retailers with the same desire.Īs many of 24 million other eCommerce stores, actually. You’re likely to find plenty of prospective customers in that pool of consumers. The number of global consumers is expected to rise to over 2 billion by 2021. That means just over 20% of the world’s population are shopping online. According to Statista, there were roughly 1.6 billion global consumers. Currently, there’s around 7.6 billion people in the world.
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